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The Process

Discovering

Research

Ideate

Sketch

Stylize

Mockups

About

The "Chill" merch is a study I did on my own to train my Illustration skills. The goal was to make a brand identity for a specific group of customers with a free lifestyle. Most of them are skateboarders - women and men - and people with a common personality. I wanted to make this look cool and more "young style", although there's no rule of age.

Thank you!

I hope you enjoyed :)