Meve is a cosmetic brand focused on self-care with skin and hair care products. It's not focused on makeup and the purpose of the brand was to make women feel more comfortable with themselves. My role was to build the brand identity including the logo. The feeling I wanted to transmit was a calm, modern, and "soft" touch on the identity. The waves are connected not just with the shapes but with the women's bodies.
I hope you enjoyed :)